Staying true to the innovative business style that has always distinguished Banco Bilbao Vizcaya Argentaria (BBVA), executive vice-president in charge of Retail Banking for BBVA Puerto Rico, Félix Silva, announced the launching of the bank’s new program Trasciende BBVA. “The most innovative aspect of this program is that it integrates a wide range of financial services to serve the personal financial needs of business owners, which we call tu mundo, their employees, which we describe as “tu gente”, along with the needs of your company, or tu negocio. Those are the three financial spheres which typically impact business management and which demand optimal attention to achieve financial success,” explained Silva.  “More than a program, Trasciende BBVA is a new way of doing business, what we call Relationship Banking,” pointed out the executive.

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Félix Silva, Vice President Retail Banking BBVA Puerto Rico

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